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Asif Agha

Research interests:

  • Linguistic and cultural anthropology
  • Sociolinguistics: semiotics; rhetoric; language and social relations; metaphor and tropes; registers of language; speech style; language and ideology.
  • Mass media and the public sphere. Advertising and public relations. Presidential campaigns.
  • Language structure and function: grammatical and indexical categories in language; language typology and universal grammar; discourse analysis; meaning and reference; language and cognition; speech as action; deference systems; evidential categories; modality and deixis; animal communication
  • Sino-Tibetan and Indo-Aryan linguistics.